

The creativity and innovation from developers around the world spurred amazing new app experiences we could have never imagined when we first introduced Android. And instead of charging licensing fees for our OS, our service fee allowed us to continually invest in Android and Play while making them available for free to device makers all over the world. This model helped apps to become one of the fastest-growing software segments. For the developers who offered a paid app or sold in-app digital goods (currently just 3% of developers), the flat service fee was 30%. To keep things simple, we went with an easy-to-understand business model: The vast majority of developers could distribute their apps on Google Play for free (currently 97% do so at no charge). It wasn’t yet clear what kinds of businesses would move to mobile or what apps would be successful. When we started Android and Google Play more than a decade ago, we made a bet that a free and open mobile ecosystem could compete with the proprietary walled gardens that dominated the industry. See the appropriate sections below for more information on performing these steps.Posted by Sameer Samat, Vice President, Product Management You view the attribution analysis in Google Ads. LiveRamp matches the data and delivers your data to your Google Ads account. You set up an automated data upload process so that new transaction data is uploaded every day.

LiveRamp processes the data and delivers your data to your Google Ads account. You upload 90 days of continuous conversion data to LiveRamp, as required by Google’s algorithms for the Store Sales program. You upload a test file to LiveRamp so LiveRamp can confirm that Google will accept the file.


You agree to the Custom data policies in the Google UI by performing the steps in step 3 of Google’s instructions, and then a conversion action is automatically created in your Google Ads account. You grant LiveRamp access to your Google Ads account by performing OAuth authorization. You fill out a form LiveRamp sends you to provide us with the required setup information. You complete any necessary legal agreements with LiveRamp.
